You can visit our magical shop at the beach or shop online!
We have experienced herbalists to help with your plant medicine needs and our tarot readers are here to help answer those difficult life questions...Schedule a tarot or oracle reading today.
How it Started
Practical Magic was started by Emie Fenton out of a desire to help individuals suffering with chronic pain, both physical and emotional, through the use of plant medicine. Emie is a western herbalist residing in southern California with her husband and two daughters. Apprenticeships include studying Traditional Western herbalism with Julie James. She is also a certified cannabis consultant and aromatherapist. Today you will find a knowledgeable team of herbalists, tarot, oracle readers and crystal experts to answer all your questions. We're proud to offer high quality, all organic, small-batch and customizable plant medicine. From our family to yours, we put lots of love and careful attention in each item. We hope you enjoy our work as much as we enjoy bringing it to you.