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Practical Magic Apothecary

You can visit our magical shop at the beach or shop online! We have experienced herbalists to help with your plant medicine needs and our tarot readers are here to help answer those difficult life questions...Schedule a tarot or oracle reading today.

Visit Us

Our address
936 Hermosa Ave. Unit 105 Hermosa Beach, CA 90254
Open hours
Daily 10:00 AM — 6:00 PM

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Making Craft Cocktails

Step 1: Pour packet into jar and fill with spirits
Step 2: Sit 1-3 days at room temp, shake often
Step 3: Strain and chill
Step 4: Serve - top with mixer of choice - see recipe ideas below
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Midnight Margaritas!

Put the lime in the coconut....A must-have for all Practical Magic Movie fans and yes, it's a black margarita! Pour packet into jar, fill with tequila or spirit of choice, shake shake shake, sit for 1-3 days then strain and top with pomegranate cranberry juice or of course you could try your favorite lemon/limeade or margarita mixer- Serve on the rocks or blend with ice for frozen margaritas! Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with mixer. Low sugar option: top with sparkling lemon or lime mineral water. Coconut water would be delicious too! The possibilities are endless!
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Cardamom Rose Chocolate Martini

Cardamom, chocolate and roses! -Simply fill with vodka, gin or spirit of choice shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try champagne or chocolate oatmilk Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with chocolate oatmilk. Low sugar option: top with sparkling water. The possibilities are endless!
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Moon Magic

Our most magical creation. Simply fill with vodka, gin or spirit of choice, shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try lemonade or get creative with blueberry oatmilk. For a low sugar option add mineral water and a squeeze of lemon. Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with a mixer like lemonade. The possibilities are endless!
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Spicy Margarita

Always a crowd favorite! Simply fill with tequila, shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try oj or limeade. For a low sugar option add mineral water and a squeeze of lime. Frozen Margarita Recipe: Blend 2oz. w/ 4oz. limeade and 1 cup of ice. Try pineapple juice for something a little different .. The possibilities are endless!
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Golden Apple Chai-tini

Pour packet into jar, fill with vodka, bourbon, rum or spirit of choice, shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try ginger beer or apple cider. Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with mixer. Low sugar option: top with sparkling mineral water. The possibilities are endless!
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Signature Holiday Cocktail

Pour packet into jar, fill with vodka, bourbon, rum or spirit of choice, shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try Champagne for a festive vibe or add to warm cider! Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with mixer. Low sugar option: top with sparkling mineral water. The possibilities are endless!
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Grapefruit Breeze

Rosemary, grapefruit amazingness -Simply fill with vodka, gin or spirit of choice (use tequila to make Palomas) shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try fresh squeezed grapefruit juice for the win. Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with grapefruit juice. Low sugar option: top with grapefruit sparkling water. The possibilities are endless!
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Vanilla Fig Lemontini

Pour packet into jar, fill with vodka, bourbon, rum or spirit of choice, shake shake shake, sit for 1-3 days then strain and serve in a chilled martini class with a lemon twist or top with your favorite mixer- you can never go wrong with Champagne! Lemonata is delicioso too.. Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with mixer. Low sugar option: top with lemon sparkling mineral water. The possibilities are endless!
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Book a Reading

Our Divination Team

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Caileigh Blake-Christo Using her intuition and mental health knowledge, Caileigh aims to deliver unanswered messages from the subconscious. She has a keen sense of identifying internal blockages and uses tarot as guidance to a clear path forward.
Caileigh Blake-Christo
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When Diane woke to her intuitive gifts, she exchanged her left-brained career as an engineer for her soul’s calling: serving as an intuitive guide for others. Her psychic insights are a unique spiritual and pragmatic blend delivered through tarot readings and intuitive storytelling...
Diane Gatza
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Astrology + Numerology - Through my readings I will dive into the soul contracts which were made before conception. I utilize Astrology and Numerology to tap into the blueprint of the soul, as well as point out events and challenges throughout life. I address where you are out...
Yonit Benshlomo
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Lisa is a Tarot reader and writer based in Redondo Beach. At Tarot for Empowerment, she works with individual clients, private parties, and special events. Through her work, she seeks to connect people with their innate power as well as encounter the mystery in everyday life. She...
Lisa De La O Wyman - Tarot for Empowerment
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Alexander brings a wealth of knowledge and life experience to his reading of tarot. Combining astrological and psychological insight to his readings, Alexander seeks to give people clarity and direction in an affable and caring manner during his readings. Book a reading now with...
Alexander Clark
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I am energetically tuned to others spiritual and emotional states, using tarot as a visual road map for interpreting the internal journey. I am intuitivley guided through visual triggers in the cards that provide clairaudient insight from our higher frequencies to assess your path...
Florence McDonald
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Explore Our Catalog

Shop Online Don't see what you need? Just reach out to one of our herbalists. We are here to help!
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How it Started

Practical Magic was started by Emie Fenton out of a desire to help individuals suffering with chronic pain, both physical and emotional, through the use of plant medicine. Emie is a western herbalist residing in southern California with her husband and two daughters. Apprenticeships include studying Traditional Western herbalism with Julie James. She is also a certified cannabis consultant and aromatherapist. Today you will find a knowledgeable team of herbalists, tarot, oracle readers and crystal experts to answer all your questions. We're proud to offer high quality, all organic, small-batch and customizable plant medicine. From our family to yours, we put lots of love and careful attention in each item. We hope you enjoy our work as much as we enjoy bringing it to you.
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Wholesale

Please contact Karen Alweil Studio LOS ANGELES Karen Alweil Studio 1933 S Broadway Suite #848 Los Angeles, CA 90007 Open Monday – Friday, 9am-5pm ATLANTA Karen Alweil Studio AmericasMart Building 1 240 Peachtree Street NW Showroom #10-E-2 Atlanta, GA 30303 Open by appointment only LAS VEGAS Karen Alweil Studio 455 South Grand Central Pkwy. Bldg. C, Showroom #C154 Las Vegas, NV 89106 Open by appointment only Email info@karenalweilstudio.com Phone: 213-746-5363 Orders: 800-600-3458 Fax: 213-746-5414