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Practical Magic Apothecary

You can visit our magical shop at the beach or shop online! We have experienced herbalists to help with your plant medicine needs and our tarot readers are here to help answer those difficult life questions...Schedule a tarot or oracle reading today.
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Book a Reading

Divination Team

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Jessy Shelton
Jessy is a psychic medium from Southern California. She gives psychic readings using tarot cards with talking as her way of channeling. Jessy has a degree in Environmental Science and Resource Management so she naturally fell into the Green Witch lifestyle and created a way to source her own herbs, crystals, and other tools to practice... Read More
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Lisa De La O Wyman - Tarot for Empowerment
Lisa is a Tarot reader and writer based in Redondo Beach. At Tarot for Empowerment, she works with individual clients, private parties, and special events. Through her work, she seeks to connect people with their innate power as well as encounter the mystery in everyday life. She can be reached via Instagram and Facebook at @tarotforempowerment... Read More
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Lauren Frick
Oracle + Tarot + Pendulum Guide - Working with spiritual modalities is my happy place. Oracles, crystals, tarot, and the pendulum have accompanied me for more than 20 years. Working with multiple decks and crystals, we will co-create and uncover narratives and energies in your life. Shifting unwanted habits and dysfunctional patterns... Read More
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Alexander Clark
Tarot apprentice -Alexander brings a wealth of knowledge and life experience to his reading of tarot. Combining astrological and psychological insight to his readings, Alexander seeks to give people clarity and direction in an affable and caring manner during his readings. Book a reading now with this self proclaimed “beach hippie” and you’ll be in for a fun and magical time!
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Thea Rosemary
Channeling the energy of Mother Earth herself, Thea utilizes Tarot to tell the stories our souls sing to us, but we are unable to transcribe ourselves. Tap into nature; connect with your spirit.
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Yonit Benshlomo
Astrology + Numerology - Through my readings I will dive into the soul contracts which were made before conception. I utilize Astrology and Numerology to tap into the blueprint of the soul, as well as point out events and challenges throughout life. I address where you are out of balance and how to find your utmost fulfillment, your... Read More
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How it Started

Practical Magic was started by Emie Fenton out of a desire to help individuals suffering with chronic pain, both physical and emotional, through the use of plant medicine. Emie is a western herbalist residing in southern California with her husband and two daughters. Apprenticeships include studying Traditional Western herbalism with Julie James. She is also a certified cannabis consultant and aromatherapist. Today you will find a knowledgeable team of herbalists, tarot, oracle readers and crystal experts to answer all your questions. We're proud to offer high quality, all organic, small-batch and customizable plant medicine. From our family to yours, we put lots of love and careful attention in each item. We hope you enjoy our work as much as we enjoy bringing it to you.

Delivery & Returns

We ship! Have questions? Don't hesitate to ask.. We want all of our customers to be 100% happy with thier purchases. With that in mind, please do not hesitate to contact us with any concerns or questions.

Recipe ideas & how to make our Signature Craft Cocktails

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Moon Magic

Our most magical creation. Simply fill with vodka, gin or spirit of choice, shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try lemonade or get creative with blueberry oatmilk. For a low sugar option add mineral water and a squeeze of lemon. Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with a mixer like lemonade. The possibilities are endless!
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Spicy Margarita

Always a crowd favorite! Simply fill with tequila, shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try oj or limeade. For a low sugar option add mineral water and a squeeze of lime. Frozen Margarita Recipe: Blend 2oz. w/ 4oz. limeade and 1 cup of ice. Try pineapple juice for something a little different .. The possibilities are endless!
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Grapefruit Breeze

Rosemary, grapefruit amazingness -Simply fill with vodka, gin or spirit of choice (use tequila to make Palomas) shake shake shake, sit for 1-3 days then strain and top with your favorite mixer- try fresh squeezed grapefruit juice for the win. Mocktail Option: Fill with hot water, let cool, shake, shake shake, strain and top with grapefruit juice. Low sugar option: top with grapefruit sparkling water. The possibilities are endless!
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Explore Our Catalog

Shop Online Don't see what you need? Just reach out to one of our herbalists. We are here to help!

Contact Us

Our address
936 Hermosa Ave. Unit 105 Hermosa Beach, CA 90254
Open hours
Daily 10:00 AM — 6:00 PM
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Please contact Karen Alweil Studio LOS ANGELES Karen Alweil Studio 1933 S Broadway Suite #848 Los Angeles, CA 90007 Open Monday – Friday, 9am-5pm ATLANTA Karen Alweil Studio AmericasMart Building 1 240 Peachtree Street NW Showroom #10-E-2 Atlanta, GA 30303 Open by appointment only LAS VEGAS Karen Alweil Studio 455 South Grand Central Pkwy. Bldg. C, Showroom #C154 Las Vegas, NV 89106 Open by appointment only Email Phone: 213-746-5363 Orders: 800-600-3458 Fax: 213-746-5414